Expansion: an inspiring global journey – Ornare

Notícias

Expansion: an inspiring global journey

With a consolidated presence in the Americas, the Middle East and now Europe, Ornare continues to take its vision of high-end design to new horizons.

Recognized for its excellence in the high-end furniture segment, the brand is expanding its international presence. Throughout its history, it has conquered new markets as a synonym for sophistication, quality and innovation. Below are the most recent milestones in this trajectory.

Milan: The entrance to the European market

 

The world center of design and fashion was the setting for the inauguration of the first showroom in Europe. Located on the iconic Via Manzoni, in the historic Palazzo Gallarati, the space reflects the perfect harmony between tradition and innovation, combining classic architecture with contemporary collections. The opening, held during Milan Design Week 2024, was celebrated with events and guests from every continent.

The showroom presents launches such as the Timeless Collection, which delighted the public at the last Salone del Mobile, and the Colette Collection, which combines timeless design, elegance and sustainability, creating meaningful pieces that go beyond trends and generations. As part of this movement, the brand has launched the Art All Around project, transforming the showroom into a living art gallery with an exhibition of works by renowned artists, reinforcing the link between design and art.

New Jersey

 

The opening of the showroom in Paramus, New Jersey, offers an exclusive experience for architects and designers to draw inspiration from the Timeless Collection, complemented by pieces such as Bookshelf, Beauty, Bar and Island. In partnership with the Amelchenko Gallery, the showroom is taking part in the Art All Around project, exhibiting works of art selected by curator Tara Amelchenko, which are in direct dialog with the innovative design of the environments.

Revitalization and Reopening of Showrooms 

In Brazil, a process of revitalizing the spaces has begun. The flagship store in São Paulo was the first to undergo a complete renovation, where the showroom displays launches such as the Timeless Collection and Minimal.

In Brasília – Lago Sul, the showroom was renovated with new collections, with the Timeless Collection standing out. Other exclusive collections, such as Wall System, Round, Ikigai and Little Luxury, are also on display.

Dubai

 

In the Middle East, Ornare also stands out as a benchmark in high-end design. After a successful trajectory in the emblematic The Opus Tower, the showroom will soon celebrate its new address in City Walk, a vibrant center known for its modern architecture and expressive brands.

Future openings

Following the trajectory of new showrooms opening in strategic locations around the world. Lisbon will become the second city chosen on the European continent, paving the way for Europe. In the United States, new spaces are planned for Palm Beach, Washington DC and Boston, while in Brazil, the brand will expand to Recife and Balneário Camboriú.