Ornare is pleased to announce its participation in the 14th edition of São Paulo Design Week (DW! 2025), taking place from March 10 to 16. With an exclusive program at its flagship store on Alameda Gabriel Monteiro da Silva and its showroom at Shopping D&D, the brand will host a series of talks exploring the intersection of art, fashion, sustainability, and architecture. Under the theme “Creativity in Motion: Art, Fashion, and Design,” these gatherings on March 11 and 12 will bring together renowned experts to discuss innovative concepts and spark reflections on the future of design.

The first day will be dedicated to the relationship between art, sustainability, and design. Visual artist Lara Matana will share her experience in creating works that combine aesthetic sophistication with environmental awareness, using wood as a key raw material. She is currently developing exclusive pieces for the “Art All Around” project, which will be featured in the Milan and D&D showrooms. Jayme Liande, CEO of We Light, will present innovative lighting solutions that enhance spatial design. Among the success stories, he will highlight Ornare’s flagships in São Paulo and Milan, recognized at the LIT Lighting Design Awards. Architect João Armentano and Wellington Melo, General Director of Hotel Unique, will discuss the retrofit process of the iconic Brazilian hotel, emphasizing the harmony between preserving the original identity of Ruy Ohtake’s design and incorporating contemporary elements, with Ornare’s furniture playing an essential role in this evolution.

Learn more about the retrofit: https://www.ornare.com.br/blog/retrofit-hotel-unique-ornare-participa-do-iconico-projeto-arquitetonico/

To celebrate the opening of DW!, the Shopping D&D showroom will host an exclusive cocktail reception, marking the launch of the “Art All Around” project at the venue. This initiative transforms the space into a dynamic gallery, showcasing works by renowned artists and providing visitors with an immersive experience in the world of art and design.

Learn more about the “Art All Around” project: https://www.ornare.com.br/art-all-around/

On the second day, discussions will focus on fashion, architecture, and ESG principles (Environmental, Social, and Governance). Ana Paula Zappia, Head of Stores and Properties at the prestigious Dolce & Gabbana, will address the importance of visual merchandising in the luxury market, exploring how strategic product curation and placement influence brand perception and consumer desire. Following this, Juliana Leite, VP of Special Projects and Creative Content at África Creative, Caroline Martins, President of Programa Aproxima and People Manager at FGMF, and Giuliane Roberta, Marketing Executive at Grupo Minuano, will lead a discussion on “Creativity and Social Impact.” The session will highlight initiatives that promote social and environmental responsibility in the creative industry. One of Brazil’s most celebrated architects and interior designers, Sig Bergamin, will share insights into his unmistakable style, which balances classic and contemporary influences, where vibrant colors and bold patterns reflect the unique identity of each project.

Throughout the event, the flagship store will feature a special scenography inspired by the “Creativity in Motion” theme, offering visitors a visually striking and immersive experience. More details about this exclusive setting will be revealed soon.