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Preview 2025: Design from a New Perspective
Ornare envisions a future of innovation, where design is transformed through a fusion of art and fashion. With strategic partnerships and an ongoing process of international expansion, the brand strengthens its position as a benchmark of excellence across all its endeavors.
Ornare anticipates 2025 as a year of achievement, further cementing its presence in the worlds of design, art, and fashion. The second edition of the Art All Around project, initiated in 2024, will take place in São Paulo and Milan, enriched by artistic collaborations that reflect the brand’s commitment to boundless creativity.
Esther Schattan highlights: “We believe that design transcends mere functionality, becoming a true language of expression and a bridge to authentic connections. In 2025, our mission is to amplify the synergy between fashion, art, and design, offering experiences that not only captivate but also inspire our clients and collaborators.”
Ornare will take part in immersive, high-impact events, including Milan Design Week (MDW) and key moments in the national calendar, such as São Paulo Design Week (DW SP), Balneário Camboriú Design Week (DW BC), CasaCor, Mostra Artefacto, as well as international exhibitions like ICFF and WestEdge.
The brand’s latest collection, Minimal, is now on display at the flagship store on Alameda Gabriel Monteiro da Silva, in São Paulo. Following the success of previous collections such as Timeless (2023) and Colette (2024), which will soon be available in the showroom, the Minimal line represents an evolution of the Wave collection, embodying the essence of contemporary, functional, and refined design.
Learn more about the collection: https://www.ornare.com.br/produtos/cozinhas/minimal/
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In the Contract Division segment, Ornare is preparing to deliver high-impact projects, such as Curimã, located on Marceneiro Beach in Camaragibe, AL, and the completion of the third phase of the retrofit of the iconic Hotel Unique. The international expansion plan is also progressing, with new showrooms set to open in strategic cities such as Lisbon, Palm Beach, Boston, and Washington, D.C. In Brazil, new spaces will be established in Balneário Camboriú, Recife, and Campo Grande. Additionally, the Dubai and Houston units will be completely revamped at new locations, ensuring an even more sophisticated experience for clients.
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Sustainability and social responsibility remain fundamental pillars of the brand. In 2024, Ornare stood out for repurposing and donating used furniture from high-profile events such as CasaCor, benefiting institutions like Instituto Capim Santo and Universidade Belas Artes. Since 2023, the brand has neutralized 100% of its carbon emissions related to production and energy consumption, implementing reverse logistics practices that have reduced landfill waste by 85%. Partnerships with NGOs promote leather reuse, reinforcing its commitment to sustainability. As a sponsor of the Programa Aproxima, Ornare has played a key role in fostering the inclusion of Black, mixed-race, and Indigenous students in the fields of architecture and design, reaffirming its dedication to diversity and inclusion.
As part of its visibility and market engagement strategy at major events, Ornare welcomed a select group of journalists and opinion leaders to a Press Preview at the new Charlô Bistro. The event was attended by renowned media outlets such as Casa Vogue, Editora Globo, Revista Projeto, Elle Decor, Valor Econômico, It Home, ArqXp, Estado de São Paulo, Bloomberg, Gowhere, and L’Officiel, providing an exclusive opportunity for exchanging ideas and sharing the brand’s latest innovations.
Check out the event highlights: https://www.facebook.com/media/set/?set=a.1040513711438853&type=3&locale=pt_BR