Authenticity: creating experiences – Ornare

Notícias

Authenticity: creating experiences

The impact of Ornare initiatives that celebrate design, innovation and connection.

The link between design, art and culture stands out at Ornare for its ability to innovate and provoke new forms of expression. Throughout its history, it has offered immersive experiences through projects, events and exhibitions.

The “Art All Around” project transforms showrooms into dynamic galleries, where the diversity of the works adds sophistication to the spaces. A success in São Paulo and Milan, the project is expanding to other cities around the world, including the United States, Europe and the United Arab Emirates. In São Paulo, the flagship store is the setting for exhibitions by big names in contemporary art. Curated by Marina Conde, the artists exhibit their works in an environment for a dialog between design and art. In Milan, the showroom located in the Quadrilatero della Moda has become a space for celebrating art, with a selection of international works aimed at the European public.

In addition to the exhibitions, exclusive events strengthen ties with architects, designers, the press and other stakeholders, reinforcing the global positioning. In Brazil, the Factory Tour allowed guests to get to know the production of the iconic collections, an immersive experience about the factory structure and processes. As part of its strategy to unite art and design, the brand also promotes guided tours of art galleries and holds regular meetings with journalists, with the aim of sharing innovations, presenting new products and discussing the vision for future projects. In addition, it has promoted impactful discussions on female empowerment, with the ‘Mulheres Positivas’ group, which aims to strengthen female protagonism in the corporate world. During Design Week in São Paulo and Balneário Camboriú, an engaging program full of talks brought together professionals from the sector to explore the interactions between design, art and entrepreneurship. Other notable events, such as ArtRio 2024, the exclusive edition of Top 100 in Angra dos Reis and the launch of the Timeless collection in Brasilia, with the revitalization of the showroom, marked the successful trajectory throughout the year.

The new showrooms and participation in international events have taken Brazilian design to the most renowned markets in the world. The inauguration of the flagship store in Milan, during Design Week, was celebrated on several occasions with the presence of big names from the creative sector and the international press. During Fashion Week in the Italian metropolis, Ornare presented an impeccable fusion of design and fashion in the showroom and celebrated the latest artistic trends with the participation of big names in fashion. In the United States, the inauguration of the showroom in New Jersey was also celebrated with guests getting to know the new space. In New York, the brand took part in the 6th edition of Wine & Design, which brought together wine appreciation and interior design.

Participation in major exhibitions, such as CASACOR, with concepts of ancestry and the legacy of the present, in line with the theme “De Presente, o Agora”. In São Paulo, the collections were presented in the environments designed by professionals such as AD|VP Arquitetura (Estúdio Refúgio de Memórias), Barbara Dundes (Casa TAO), Cacau Ribeiro (Nosso Próprio Tempo), David Bastos (O Living), Laura Rocha (Living Piano) and Rafa Zampini (Bar ADORADO). In Rio de Janeiro, the creations were appreciated in an environment designed by architects Rodrigo Barbosa, Izabela Lessa and Fernanda Zanetta. At Mostra Artefacto, the theme “My Place” highlighted the interaction between architects, interior designers and their honorees, with the participation of names such as Erika Queiroz, Genese Ramos and Patricia Penna, in the Haddock Lobo edition. At D&D Shopping, the collections were exhibited in projects by Bruna Mokfa, Débora Valente, Gabi Angonese, Hayasaki Arquitetura and Luciana Almeida. In New York, Ornare was present at the 35th edition of the International Contemporary Furniture Fair (ICFF) with an exclusive stand, exhibiting the sophisticated Timeless Collection, made up of pieces such as the Timeless Closet, Timeless Beauty, Timeless Island and Timeless Rack. In Miami, at Westedge Fair 2024, the brand once again delighted with its presentation of the Timeless Island and Bubble Puff lines, as well as the Ikigai and Little Luxury closets.